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ideaBase
The purpose of ideaBase is to form the source of the story.
There are a lot of possible ingredients to put into a story. We
have chosen to concentrate on these elements:
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identity
and purpose - who you are and why you exist as a company |
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beliefs
and assumptions - what you percieve being possible or
impossible |
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core
values and characters - what is the essence of your choices
and behaviour |
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telling
and staging - how can you create attention, attraction and
relation |
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performance
in media and fora - where, when and how to spread the virus |
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ideaTraining
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